Main post 12.3- What kind of media institution might distribute your media product and why?

From looking back at the other films I  analysed, such as Starter 10, I believe that one of the most suitable distributors for our film would be Picture House. Picture house are a film production and distribution company which is a subsidiary arm from Time Warner, which is a multinational media corporation. 

I looked at the number of film releases that Picture House have distributed. The image below shows the notable releases, it is evident from looking at this to suggest that they do not focus on producing one type of genre, the genre has differed from horror all way to biographical films. The main point I noticed was that out of most of the films they have released, 8 of all of the below are comedy based films, or are 'action-comedy' for example. This is an example of why this distributor is suitable for our production because it is well-known for producing comedy films, such as ours.

Where will a distributor like this find the funding for making a British film?

Usually small company's such as Picturehouse will use different techniques in order for their film to be successful. They would usually ask or gain donations from perhaps larger company's or even from fans. In order to have a successful marketing campaign, they would use synergy or convergence to make their film more noticeable and engaging through other companies. For example, Time Warner and AOL used synergy to promote the film Harry Potter and the deathly hallows part 1. They launched competitions and videos to engage their audience from the AOL side and the Time Warner fans, to reach a wider audience. Slumdog millionaire is an example of a low budget independent film which worked with internet companies to reach to Indian film-goers as well.