Main post 12.5- How did you attract/address your audience?

There are many parts of our opening sequence which we feel are unique selling points to our audience. I have  decided to screenshot the parts of the sequence which I feel are the special parts of the film which will engage the audience.

This is a unique selling point because this is the first point in the sequence where the audience see an extreme long shot of both characters interacting together, it is evident from this point that these two social groups do not get along well together.

This is a unique selling point because this is the first shot where the audience have a reasonable close up of both the characters together, and their contrasting looks and personality.

This is a unique selling point because it adds mystery to the opening sequence. It questions the audience whether the two girls are actually 'alone' or is there something behind all the students going missing.

At the end of the opening sequence, when there is  360 degree shot, this is a unique selling point. This is because at the end Charlotte hits Erika around the head in a comedic manner in order to establish the contrasting characters. From our audience feedback, they did find this amusing so this is a good selling point for the film.

In order to gain some feedback from our final product, I decided to post our opening sequence onto the social networking site Facebook and asked my networks if they could comment on it what they liked about it and even some constructive criticism. Social networking has allowed institutions to create 'word of mouth ' to market a film. This is a really effective way of marketing, especially if you are an independent british film company with a low budget, it's free and can spread quickly. However, sometimes marketing it on social networks can create a reverse effect, and creates a bad word of mouth.

 Even though I did not get as much feedback as would have liked, I got a few comments from the target audience, and have provided some screenshots for this:

In this screenshot above there is a comment which claimed 'I liked your music and the funny slap at the end, it was easy to understand and you stayed in character'

This type of comment made it clear that me and my group made sure we got the comedy element right when editing the opening sequence because from the roughcut feedback we found that our audience found it difficult to establish what type of genre it was.

From the screenshot above, an individual from our target audience messaged me telling me what he thought of the opening sequence. He felt that the camera quality itself was of a good quality, there was no lagging or shaking of the camera, which was a good point because in our production we did not have access to a tripod, it was all handheld. They felt that the camera shots where effective also, such as tracking.

I would give my opening sequence a 12 BBFC rating. It could be argued that it could verge onto the PG rating due to it not having alot of violence in it. Our main target audience is 12 and above so putting the rating at a 12 will engage them because they will know that the film will not be unsuitable for them, this is why we are not putting rating it a PG because it might discourage our audience to watch it.